As Tamils world over mark one-year of Indian abetted genocidal war against Eezham Tamils in the island of Sri Lanka, the Hindi film industry known as Bollywood and the major Indian conglomerate of trade unions, Federation of Indian Chambers of Commerce & Industry (FICCI) are joining hands with Rajapaksa regime in Colombo in staging 11th International Indian Film Academy (IIFA) awards weekend during the first week of June in Colombo. The FICCI, the largest and oldest business conglomerate of India is the flagship organiser of the business event named FICCI-IIFA Global Business Forum, where hundreds of CEOs and business heads from India would be signing various investment contracts and tie-ups in the island on the second day of the celebrity and corporate event.
Sri Lanka is to spend USD 9 million for the Awards ceremony and associated events. Colombo expects a return of investment of USD 126 million, said a report filed by Eye TV India Bureau.
The IIFA Awards is a showbiz move, which is watched by 600 million TV viewers in 110 nations, according to organizers.
While big businesses involving States and multinational corporations (MNCs) are discussed at high-level meetings without much publicity, businesses involving the middle class and tourism industry depend on showbiz.
